Los Angeles Plan 457 wins Art Caple Award for second year in a row

The City of Los Angeles Deferred Compensation Plan is the recipient of President Art Caple’s third annual Excellence Award, sponsored by the National Association of Government Defined Contribution Administrators.

The award was recently announced at the NAGDCA Virtual Annual Meeting for the plan’s education campaign titled “LA’s The Place!” which was conducted during National Retirement Security Month October 2020.

The award honors the late Mr. Caple, a past president of NAGDCA and a leader in retirement income security for state and local government employees.

The plan effort included an interactive quiz based on a tour of Los Angeles landmarks that was designed to encourage greater awareness, participation, and savings for the $ 8.8 billion deferred compensation plan. The quiz was accompanied by a weekly raffle.

This campaign recorded 435% more contest entries than the plan’s 2019 campaign, a September 16 NAGDCA press release said. Plan officials “have inserted personalized links into outbound communications to track and evaluate website traffic generated through the various channels used to promote the campaign,” the press release said. “Google Analytics was then used to identify the most effective communication channels to drive people to the dedicated campaign landing page.”

The Los Angeles plan also won the Caple Award last year. This campaign featured an interactive exercise called the “Be a Friend Challenge,” which offered five suggestions for each of the plan audiences – active members, retirees and eligible non-participating employees – to be eligible for a raffle. The campaign resulted in a 57% increase in registrations during the promotional period compared to a similar campaign the previous year.

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